USP [International Market Expertise]4.5 /10
- Very detailed and thorough
- Most comprehensive course regarding selling on Amazon internationally
- Covers advanced concepts
- Course creators are very engaged
- Community not as active as other courses
Below is my Marketplace Superheroes Review
Updated: July 2017
It’s been a while since I first posted my Marketplace Superheroes review in September 2015, so I decided to go back and take a fresh look at their course. It turns out that quite a few things have been updated, so this is basically a completely fresh look at what they have to offer.
I’ll start off by saying Marketplace Superheroes is one of my top recommended courses right now for people interested in selling private label products on Amazon (Ecommerce Empire is the other one). I don’t say it’s best of everyone because I know there are a lot of people who need more hand-holding that Marketplace Superheroes provides. The course adequately covers basic concepts, but for the most part you’ve got to be comfortable jumping right in.
There are a lot of “selling on Amazon” courses that have popped up in the last couple of years, but one of the reasons I like Marketplace Superheroes so much is that they have really differentiated themselves. They didn’t just repackage information that’s already out there and brand it as their own…they really put a lot of work into creating something that offers added value.
Who is behind Marketplace Superheroes
Marketplace Superheroes was developed by the team of Robert Rickey and Stephen Somers, two entrepreneurs from Dublin, Ireland. I’d never heard of either of them until they presented on a webinar I watched about selling on Amazon internationally in mid-2014. I later saw them speak at a conference on the same subject in early 2015. In both cases I thought the information they provided was very good, especially because no one else seemed to be covering the topic, but I didn’t have a chance to understand the depth of their knowledge beyond this.
Fast forward a bit and I heard through an acquaintance that these guys were actually launching a course of their own. I was impressed with their knowledge regarding selling internationally, but I honestly thought they were just trying to cash in on the popularity of some other courses.
I shot them an email to find out a bit more about them and the course and had about an hour conversation with Stephen. It turns out these guys (Robert more so) have been successfully selling on Amazon in the US and abroad for a long time.
Unfortunately, I don’t have a list of credentials I can share for these guys, but after going through their course I can confirm that they are very knowledgeable on the subject of selling on Amazon both internationally AND in the US.
What You Get
As you probably know from reading some of my other reviews, I score courses based on three primary factors:
- Unique Selling Proposition (USP)
Marketplace Superheroes Review: Training
Their training has changed significantly since I reviewed the course. Marketplace Superheroes was structured as a 12 Module online course, but now they’ve updated it to include several other resources in addition to the Core training.
Marketplace Superheroes Core Training
Each module includes a video, as well as a PDF transcript and MP3 audio file, which I really appreciate. I don’t know if others are like me, but it’s not always easy to find time to sit down and watch video files. Sometimes it’s easier to just listen to audio throughout the day, or quickly skim through a PDF to if I’m looking for specific info.
It’s nice to have the different options so you can more easily fit the training into a busy day.
The updated training is still comprised of 12 modules as follows:
- Module 1: Mindset (7 videos; 51:38 minutes total) – How to approach this business, what to expect from the course and how to get the most out of their system.
- Module 2: Search Phase (9 videos; 61:17 minutes total) How to do product research and how to use their proprietary search tool, which is included with your training.
- Module 3: Shortlist Phase (6 videos; 34:55 minutes total) – How to narrow down your ideas from the previous phase.
- Module 4: Select Phase Part 1 (5 videos; 23:33 minutes total) – Choosing the best product opportunity
- Module 5: Select Phase Part II (7 videos; 47:59 minutes total) – Choosing the best product opportunity (continued)
- Module 6: Source Phase (11 videos; 72:50 minutes total) – This module starts with finding the right supplier, then takes you through placing a sample order, negotiating with suppliers, creating packaging, and placing a production order.
- Module 7: Business Structure & Seller Central (8 videos; 52:12 minutes total) – Tips on structuring your business and setting up your seller account.
- Module 8: Purchasing & Importing (7 videos; 50:26 minutes total) – Covers the importing and shipping process
- Module 9: FBA Road Map (5 videos; 39:12 minutes total) – Details the FBA process, including using the Seller Central interface, Amazon labeling requirements and setting an inbound shipment. There’s an additional 6th “analysis” video (18:48 minutes) that provides a more in-depth view of some of the specific topics.
- Module 10: Listing Optimization (9 videos; 86:00 minutes total) – Covers all the elements of an optimized listing from keyword research to title/bullet optimization. The Module also goes through key points of using good product images. This module similarly includes an additional 10th video (32:00 minutes) that provides a more in-depth view of specific topics.
- Module 11: Account Management (13 videos): How to manage the day-to-day aspects of your business, from dealing with customer messages to managing inventory and PPC advertising campaigns.
- Module 12: International Expansion (7 videos) – How to expand your business to other Amazon marketplaces.
Marketplace Superheroes Additional Resources
The Core training covers the basics, so the videos are made to be easy to digest. The additional resources outlined below are intended to provide a deeper dive into some specific topics, so they go into quite a bit more detail.
- $1k Per Day Road Map: (1 video; 44:18 minutes) – Provides specific guidance on how to get your business to $1,000 per day in sales ($30,000 per month), with reasonable expectations on the amount of time and resources that will be required to get there.
- Fuel Your Empire: (1 video; 105:16 minutes) – Video that watches over the shoulder of Robert and Stephen as they do product research.
- Invincible Importing: (1 video; 44:17 minutes) – Additional information on the importing process
- 30 Minute Legendary Listings: (1 video; 31:56 minutes) – Additional information on listing optimization.
- MPSH Core System: This is their original series of videos before they launched version 2.0. A lot has changed since this time, so I don’t see any benefit to watching this in addition to the new videos.
- MPSH Euro Expansion System: A 5-module road map on expanding internationally. I believe this is also the set of videos from their previous course, so it’s probably not necessary to watch these if you go through the newer 2.0 course.
- Advanced Workgroup #1: Various tips on how to maximize your results. Older material, but still worth watching if you have the time.
- Advanced Workgroup #2: Various tips on how to maximize your results. Older material, but still worth watching if you have the time.
- Over the Shoulder Series: Additional videos on product research. Older material and isn’t worth watching if you go through the 2.0 Core training.
*Note: I’ve had my Marketplace Superheroes account for a long time, so it’s possible that you would not receive some of the original content and I’ve just been grandfathered in as an existing member. I believe everything outlined here is included for new members as well, but I at least want to include the disclaimer that I’m not 100% sure. Either way, all the original content seems to have been covered in the new material, so as mentioned above, it’s not worth watching if you’ve gone through the 2.0 videos.
You also receive access provide you with a tool called 4S Product Gauntlet that helps you through different stages of the product research/selection phase.
Overall, I think Marketplace Superheroes has significantly improved what was already a good product, but I should point out that their thoughts on product selection is a little more strict that mine. For the most part I agree with their approach, but they do mention a couple of specific situations they suggest avoiding, whereas I might still be inclined to pursue an opportunity. That said, it’s probably better for people new to this business to start with the more strict criteria and expand as you gain more experience, but I thought it was something worth mentioning.
Community activity has improved since I first joined the course, but it’s still not as active as some other courses. The benefit to this is that it’s easier to keep track of everything that’s happening and you get direct involvement from the course creator. There are only a few posts each day, but Robert still often answers questions personally, which is something you don’t see many other course creators doing. I really like the fact that he takes his role seriously.
The downside is that it’s just not as active. Just about every question gets answered, but it might not happen as quickly as in other communities, but I think it’s a really good size right now. The benefit to larger communities is that you’ll see questions from other people that you may not have thought to ask. The downside of large communities is that you can also waste a lot of time sorting through all the activity. As of July 2017 Marketplace Superheroes has more than 1,600 members, which is a pretty good size in my opinion.
I’d still like to see it be a bit more active, but the size of their community isn’t as much of a concern compared to when I first reviewed the course.
Unique Selling Proposition
In case you’re not familiar with the term, a USP can really be thought of as the elements that make a course different and, well, unique. In most cases, I wouldn’t consider part of the training to be a USP since it’s already part of my analysis, but I have to give these guys extra credit for their effort because they have done such a good job with the content they provide.
As mentioned above, they spend a lot of time on product selection, which is so important. As experienced international sellers, they also cover selling internationally, which is something other courses don’t really touch on to a significant degree.
They provide the proprietary product research tool, but to be honest I find myself using either Jungle Scout or Cash Cow Pro and don’t use the Marketplace Superhero tool any longer.
I’d say their content is better than average because it’s presented clearly and they have different sections where they do a “deep dive”, but I’d still consider the USP to be their international expansion expertise.
Marketplace Superheroes Recap
I really think highly of Robert and Stephen and, I’m willing to give Marketplace Superheroes a strong recommendation. I had thought the original course skipped over a couple of important concepts, but I think that’s been addressed with version 2.0, so it’s much more beginner-friendly than it used to be.
Feel free to contact me or post a question below if you’re not sure if it’s right for you.
Unfortunately, I don’t have a direct link to their sales page. The only way to get to their cart is to first register for their webinar, which you can do here: