Below is my E-Commerce Empire Review
Updated: July 2017
The course has recently been updated and changed names from Import Empire to E-Commerce Empire by the Startup Bros. When the original course first launched, I’d also heard it referred to Jumpstart Group, but as far as I can tell these are all just different evolutions of the same course. The current name is E-Commerce Empire, so that’s how I’ll refer to it in this post. The course focuses on teaching you how to sell private label products on Amazon and was one of the first to launch after the success of Amazing Selling Machine (“ASM”), which was the pioneer in this space.
I actually first came across E-Commerce Empire in 2015 while trying to find some less expensive and evergreen ASM alternatives. There are a few out there, but most just weren’t that great. Since ASM is so expensive, I thought it would be worthwhile to put together a post that covered several different options for people to compare. If you read through it, you’ll see that there were a couple of solid choices, including E-Commerce Empire, so I thought it was worthy of a more in-depth review. So…
Who is behind E-Commerce Empire
E-Commerce was put together by Will Mitchell and Kyle Eschenroeder, better known as the “Startup Bros”. For the record, I asked…they’re not actually brothers. Just “bros”.
These guys are young, but driven and very successful entrepreneurs. For what it’s worth, I had a chance to speak with Kyle for over an hour about the course one evening and you can tell these guys are super passionate about what they do. They really seem sincere about trying to add as much value as possible for their members.
Kyle appears to be the guy that manages a lot of the processes and Will delivers a lot of the material. They do have subject matter guests from time to time that help deliver content in their areas of expertise, but Will and Kyle are the guys behind it all.
What You Get
The “bros” view their course in terms of the “3 Cs”, so I’ll describe it the same way: Content, Community and Coaching
Having personally worked with so many people getting started with this business model, their view on organizing a course is exactly in line with what I look for. If you’ve read the other post I referenced earlier about Amazing Selling Machine Alternatives, you’ll notice that I look for a Unique Selling Proposition (USP), and theirs happens to be coaching.
So let’s take a closer look at each component:
The content consists of 8 core modules (each with multiple sub-topics) and some ancillary content, including weekly webinars. The core modules include:
- Basics & Overview
- Private Label Product Research & Selection
- Sourcing Your Product and Ordering Samples
- Validating Your Product
- Building a Winning Brand
- How to Create High-Converting Amazon Listings
- How to Launch New Products on Amazon
- Amazon Product Promotion Strategies
There’s also an optional module (14 topics) on getting started with retail and online arbitrage for those who want to start generating cash flow more quickly since the private label process can take a while.
In addition to the training, you receive exclusive discounts to some very helpful tools.
There is also a very active Facebook group. I’ve spent a lot of time researching various courses and speaking with real sellers. Without question, I consider the quality of the community to be the most important aspect of a course. No training could cover every possible situation, so a good community with active leadership should provide the quality and depth of information to fill in any gaps.
The course used to offer 1-on-1 support via a private email address, but this has now been discontinued since the community has become so strong. It was a nice feature, but somewhat unrealistic considering how popular their course is…I don’t think they have the resources to offer this anymore and it’s not something any competing courses offer either. Instead, there are weekly webinars with Q&A sessions at the end, to help make sure that everyone has an opportunity to get their questions answered. Plus, there are plenty of successful members who contribute in the forum, so they also provide plenty of help for anyone in need along the way.
With access to experts through the community and weekly live webinars, there’s sufficient support.
I should point out that the original version of the course (when it was known as Import Empire) had great content, but it wasn’t well organized and I was concerned that members might be overloaded with too much information all at once. With version 2.0 (E-Commerce Empire), Will and Kyle have done a great job of cleaning everything up and really focusing in on what’s important. I used to warn people about the possibility of getting overwhelmed, but I don’t see this as a big issue anymore.
E-Commerce Empire Recap
If you’re interested in selling private label products on Amazon, this is a pretty comprehensive resource. I’ve reviewed well over $10,000 worth of courses dedicated to this business model by now and I’ve worked with hundreds of sellers, so I’ve got a pretty good handle on how to analyze them.
This course is very good for beginners. Their price point has increased over time, so it’s not that much less expensive that ASM is, but you can get a pretty significant discount (50% off) if you use my coupon code (DAX50). Another benefit over ASM is that E-Commerce Empire is available for purchase at any time. ASM only becomes available every 6 – 12 months, so if you miss the sign-up period, you’ll have to wait for the next one.
Ultimately, this is a really strong course dedicated to selling private label products on Amazon. My recommendations do change from time to time since new courses seem to be popping up faster than I can keep track of them, but as of now this is probably the strongest alternative to ASM, and a much better value at the discounted price.
If you’d like to learn more, they regularly hold webinars, so you may want to consider watching one: http://www.startupbros.com/dax
I’m also happy to discuss your options in more detail if you’d like. Feel free to contact me personally via phone or email with any questions.
Otherwise, you can jump right in and purchase it directly here: http://www.startupbros.com/join-dax.